Build a Pre-Approved Claims Library by 2026: Modular Content Blocks That Ship Faster

In the U.S., the Colorado Artificial Intelligence Act (CAIA) now takes effect June 30, 2026. It is the first comprehensive state AI law and brings duties for high-risk AI, including documented risk programs and transparency. With more laws reflecting this likely on the way, marketing teams that use AI should prepare strong claims governance before that date. A modular claims library is a simple way to move faster while keeping proof tight. (Colorado General Assembly)

Quick Answer

• Build a modular claims library: small, pre-approved text blocks with sources, owners, tags, and expiry dates. Tools like Veeva PromoMats in Pharma or Sitecore Support Content Hub in other industries support reusable claims with auto-linking to references. (Veeva Systems)
• Keep proof close: align claims with U.S. Food and Drug Administration (FDA) promotion basics, including fair balance and no misleading claims. (U.S. Food and Drug Administration)
• Standardize reuse in your content hub so teams assemble from approved blocks, not free text. (Veeva Vault Help)

Related: Need the logging template and evidence pack model that pair with a claims library? Read “Proving Compliance and ROI: Evidence Packs, Model Logs, and A/B Tests for AI Content.”

What a “modular claims library” is

Short answer: a set of reusable, pre-approved claims with the evidence attached.

Each claim should include

• Claim text (approved wording)
• Source (labeling, study, or guidance)
• Owner (who maintains it)
• Jurisdiction tags (where it applies)
• Use tags (audience and channel)
• Risk level (low, medium, high)
• Expiry date and version
• Linked variants (short, long, social)

Platforms such as Veeva PromoMats in Pharma or Sitecore Support Content Hub in other industries offer claims libraries, automated claims linking, and modular content to speed review and reuse. (Veeva Systems)

Why build this by 2026

Short answer: rising expectations for AI governance and evergreen FDA rules.

• Colorado AI Act, June 30, 2026: developers and deployers of high-risk AI face duties around risk management, documentation, and disclosures. Marketing operations that use AI benefit from ready-to-audit claims and sources. (Colorado General Assembly)
• FDA promotion basics still apply: promotional materials must be truthful, not misleading, and show fair balance of benefits and risks; OPDP (Office of Prescription Drug Promotion) can review and warn. A claims library helps teams stay within those lines. (U.S. Food and Drug Administration)

Build it in 30 days

Week 1: Inventory and structure

• List your top 50 claims from the last year.
• For each claim, capture source, owner, jurisdiction, and expiry.
• Define module types: core claim, support statement, safety, fair-balance, and social variant.
• Choose a home: a claims system such as PromoMats or your Sitecore Content Hub with structured fields. (Veeva Systems)(Sitecore Content Hub)

Week 2: Tagging and governance

• Create tags for product, audience, channel, region, risk, lifecycle.
• Add a review checklist by risk level.
• Map owners: marketing drafts, legal or medical approves high-risk, compliance checks policy.
• Align language with FDA promotion basics. (U.S. Food and Drug Administration)

Week 3: Tools and connections

• In PromoMats, enable Claims Management and link modules to assets; use claims auto-linking so references travel with the copy. If you use another stack, mirror this with fields and relationships in your hub. (Veeva Systems)
• Configure global-to-local reuse and alerts when a source changes so dependent assets get reviewed. (Veeva Systems)
• Train your AI assistant to pull from claims first and block new claims without a linked source.

Week 4: Pilot and publish

• Pilot with one product and two channels.
• Track first-pass approval rate, policy flags, and time to approval against baseline.
• Lock the workflow, then add products and markets.

This is not just a marketing task. Bring in compliance, legal, and IT, and give them shared access to the claims library, logs, and evidence pack so everyone works from one source of truth.

Want this live in a month? Book a CI Digital working session. We will stand up your claims library, tags, and workflow in your current stack.

How reuse works in tools you may already own

• PromoMats claims and modular content: reusable text assets, claims linking, references that stay attached across reuse. (Veeva Systems)
• Veeva Vault modular content docs: how to build and reuse content modules in regulated workflows. (Veeva Vault Help)
• Sitecore Content Hub (CMP) variants and reuse: create localized or market-specific variants from a single content item and include other items as references, so teams adapt once and reuse everywhere. Sitecore Documentation
• Sitecore Content Hub (DAM) for governed reuse: centralize approved assets with AI-assisted tagging for faster find-and-reuse, plus versioning and approval workflows to keep only the latest, approved files in circulation. Sitecore Documentation

Shared scorecard for claims health

• In-library rate: percent of new assets built from approved modules.
• First-pass approval rate: percent approved without edits.
• Policy flags per 100 assets: trend down over time.
• Global-to-local reuse: count of modules reused across markets.
• Expiry coverage: percent of claims with a current source.

Related: Need the evidence pack and logging fields that support this scorecard? Read “Proving Compliance and ROI: Evidence Packs, Model Logs, and A/B Tests for AI Content.”

Conclusion

A modular claims library helps you ship faster, cut review cycles, and get ready for 2026. Start with your top claims, attach the proof, tag well, and reuse across channels with a clear workflow. Measure what matters and expand across products and regions.

Ready to design your claims library and workflow for 2026? Book a CI Digital working session and we will set up your modules, tags, and approvals in the tools you already use.

Plain-English Definitions

• Colorado Artificial Intelligence Act (CAIA): Colorado’s state AI law governing high-risk AI systems; compliance date now June 30, 2026 after SB 25B-004. (Colorado General Assembly)
• OPDP (Office of Prescription Drug Promotion): FDA unit that oversees prescription drug advertising and promotional labeling; can review and warn on misleading content. (U.S. Food and Drug Administration)
• PromoMats: Veeva’s regulated content platform with claims management and modular content for faster, compliant reuse. (Veeva Systems)
• Modular content: assembling pages and assets from small, pre-approved components you can track and reuse at scale. (Veeva Vault Help)